Lululemon Pop-Up Activation – Pitt St Mall, Sydney

Following on from a successful install for Lululemon at Hyrox, Amplify Agency engaged Groblox once again to provide the structure for another Lululemon activation in Pitt St Mall, Sydney. This was to be a pop-up activation allowing the customer to pick up their lululemon gear in store, visitors could head outside, choose from a lineup of exclusive Sydney designs and have them screenprinted onto their kit then and there. A little something extra for race day, right in the middle of Sydney.

Having installed a structure for Lancôme in the same location a year earlier, Grove were familiar with the challenges presented by the tight access of Pitt St Mall. Due to pedestrian and safety requirements, the site could only be accessed overnight. As a trusted partner of Groblox, Grove Capital managed the transportation and crane work, making this one of the most straightforward installs to date. The install team worked in conjunction with Thomas Creative to ensure this would fit the brief and provide the greatest exposure within the mall.

With the activation running for only a few days, Grove was soon back on site overnight to remove the structure. The removal was wrapped up in record time, making this one of the smoothest jobs we’ve delivered to date.