Groblox Elevates American Express Activation at the 2026 Australian Grand Prix

American Express expanded its presence at the 2026 Formula 1 Australian Grand Prix with the Amex Lakeside Terrace, a standout three‑storey lounge and track‑viewing destination that quickly became one of the most sought‑after fan spaces throughout race week.

Positioned overlooking the festival stage, the structure offered tiered exclusivity across all three levels, with the top two floors reserved exclusively for Amex Platinum and Centurion Card Members.

The multi‑level activation was constructed using the Groblox modular system, providing the height, flexibility, and premium finish needed to deliver a world-class hospitality experience in a temporary event environment.

This activation highlights Groblox’s ability to deliver large‑scale, multi‑level modular solutions that create elevated, immersive brand experiences at major sporting events.