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Groblox

Ford Racing Performance Activation at the 2026 Australian Grand Prix

20 March, 2026

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Groblox was instrumental in delivering Ford Racing’s high-impact activation at the 2026 Formula 1 Australian Grand Prix at Albert Park. The multi-level activation provided fans with an immersive experience of Ford’s complete motorsport program, seamlessly blending interactive elements with premium hospitality.

The activation showcased two Supercars, the Ford Raptor T1+ Dakar rally car, racing simulators, and a fully themed environment celebrating Ford performance. An upstairs corporate hospitality level offered elevated views across the activation and the wider Grand Prix precinct.

The structure combined six Double Blocks, twelve Single Blocks, and three Corner Blocks, featuring the Groblox retractable electric roof system, the space opened up to the excitement of race week, demonstrating the versatility of modular design in creating world-class event experiences.

This project underscores Groblox’s capability to deliver large-scale, engaging activations for leading brands through flexible modular construction, rapid deployment, and a premium finish.