Groblox Brings Mastercard’s QuickServe Retail Activation to the 2026 Australian Open

Grove provided the end-to-end modular solutions behind Mastercard’s QuickServe retail activation at the 2026 Australian Open. From manufacturing and transport to delivery and on-site installation, our team ensured the setup was seamless, safe, and ready for high-volume foot traffic.

The activation combined immersive tech, interactive digital displays, and sensory elements –  including transparent LED screens, Mastercard’s Priceless Playlist, and layered scents – to create a premium, engaging experience for fans.

At its core, the store was designed for frictionless retail. Fans could tap their card, grab what they wanted, and walk out – no queues, no checkouts, and no interruptions. With 26 ceiling-mounted cameras quietly managing operations behind the scenes, attendees could stay focused on the tennis and the excitement of AO26.

Grove’s modular infrastructure made this possible, supporting a high-tech, high-traffic activation that elevated the fan experience while ensuring smooth, efficient event operations.

This activation is a perfect example of how Grove’s modular solutions, installation expertise, and delivery capabilities help brands create next-level experiences at large-scale events.