MECCA Activation at the Australian Open: A Groblox Structure You Won’t Miss

Grove is proud to have played a key role in the Groblox creation of the MECCA Pro Shop at the Australian Open – a three-storey, multi-level destination designed to deliver a fully immersive customer experience.

The MECCA Pro Shop offers wide views across the precinct and is packed with beauty favourites, limited-edition gifts, and an ideal between-matches pit stop for visitors to refresh, hydrate, and get glam. It’s a standout example of brand activation at its finest.

At the heart of this impressive activation is the Groblox backbone delivered by Grove. The structure comprises 15 Groblox modules, all manufactured offsite, transported to site, installed, and handed over – demonstrating the speed, efficiency, and precision that modular construction can deliver.

This approach allowed the activation to be completed quickly and safely, ensuring minimal disruption while meeting the high standards required for such a high-profile event.

Grove continues to innovate in modular construction, providing fast, flexible, and high-quality solutions for events, activations, and large-scale projects.