Groblox Infosys Creates a Carbon‑Neutral, AI‑Fueled Fan Experience at the Australian Open 2026 2 February, 2026 All News At the 2026 Australian Open, Infosys teamed up with Groblox to deliver an innovative and sustainable fan activation that combined next‑generation technology with immersive experiences. The fully carbon‑neutral Infosys Fan Zone showcased how advanced AI can elevate engagement while reinforcing a strong commitment to environmental responsibility. Designed and executed with modular Groblox structures, the activation offered fans a flexible, interactive environment built from recyclable materials and upcycled elements that minimised environmental impact. Central to the experience was a suite of AI‑driven activities that brought digital creativity and personalised interactions to life: AI‑powered Generative Stadiums: Visitors used voice prompts to design and explore custom virtual tennis arenas, brought to life through state‑of‑the‑art generative AI. Location‑Transformed Selfies: Fans could snap photos that were instantly reimagined in artistic styles, transporting them to iconic Australian locations through AI‑generated imagery This project highlights Groblox’s ability to support large experiential activations that are both eco‑conscious and digitally engaging, helping brands like Infosys connect with audiences in meaningful, memorable ways.