Groblox Haier Experience Comes to Life at the Australian Open with Groblox 27 January, 2026 All News At this year’s Australian Open, fans were treated to an immersive brand experience as Haier brought its smart home technology to the event precinct—highlighting everyday innovation in a playful, hands‑on setting. The activation showcased Haier’s range of appliances – from refrigeration and cooling to advanced washing solutions – allowing visitors to interact with products up close in a lively environment. At the heart of the activation was a bold structural footprint created using four Groblox modular blocks, providing a clean, flexible backdrop that drew attention and welcomed fans into the experience. Groblox’s modular event infrastructure is engineered for high‑impact brand showcases and was selected to support Haier’s presence at one of Australia’s most iconic sporting events. As an official partner of the 2026 Australian Open, Haier continues to blend innovation with audience engagement – bringing smart living concepts to life both on and off the court.